Joco juice has conquered young consumers
Creative combinations of natural ingredients, additional toppings for a pleasurable drinking experience, production on modern production lines… help Joco score with young consumers.
Natural ingredients with the addition of dietary supplements
With the wide variety of beverage products on the market today, users can easily find products that suit their personal preferences. Lines of products derived from nature, in particular, are gaining popularity due to ingredients that offer many health benefits to users.
After investing in market research and consumer taste, at the end of 2019 Uniben presented the Joco fruit drink, made with natural ingredients such as passion fruit, aloe vera, lychee, coconut jelly…
Three flavors of Joco juice. Picture: Uniben
Nowadays, drinks with toppings have become trendy and almost indispensable for the enjoyment of young people. Joco understood this and added an accompaniment to give guests an interesting drinking experience. Products with ingredients of fresh natural fruit juice mixed with crispy crunch are a unique highlight that delights the youth.
Different flavors of creativity.
Joco juice now has three flavors: coconut jelly, aloe vera and passion fruit, giving the youngsters more choices and experiencing many new tastes.
Each game variant has its own characteristics tailored to the needs, interests and personality of each young person. Joco Aloe Vera with sweet and sour apple juice and fresh aloe vera jelly is considered a modern spirit by many young consumers. Sweet and sour passion fruit contains vitamin C to help maintain glowing skin and a youthful body. Lychee is a typical Nordic fruit that is creatively combined with coconut jelly, a popular southern snack, to create Joco Lychee Coconut Juice with a smooth aroma and sweet taste.
Lychee coconut jelly, the most popular flavor of Joco juice. Picture: Uniben
Closed production process
A brand of Uniben Joint Stock Company, a big name in Vietnam’s food and beverage industry, Joco is manufactured on a closed line in modern factories imported from Europe. The product goes through a closed production process and is bottled for your convenience. Drinkers can easily take the product with them and enjoy it wherever and whenever they want.
Many people find that joco tastes best when eaten cold, it can be chilled or added with ice, giving it a cool, refreshing feel.
“The hot summer weather inevitably makes you lack vitality. Joco juice is made with natural ingredients that help you regain energy and get you in the mood for active summer days,” confirmed the brand representative.
Diep Chi
In 2022 Uniben celebrates its 30th anniversary. As the leading food company in Vietnam, Uniben has 3 modern European standard factories with 3 brands Mien, Reeva, Boncha, Joco and Abben. In fact, 3 Mien Rich Juice Noodles is the preferred brand for Vietnamese consumers to buy more. Reeva is a premium pasta brand made with 100% fresh ingredients. Boncha honey tea is made from 100% pure honey and green whole leaf tea. Joco juice with fresh and crunchy pieces of fruit. Abben is an energy drink brand, “The best energy standard that creates precision in every action”.
