LG wants to “make life better”.
The company explores technology for health, combines work experience with entertainment, supports the community… to achieve positive changes in users’ lives.
The LG representative said the company’s goal is to create technological devices that help users improve their lives every day. Focusing on the aspect of health protection, the device offers a wide range of air purifiers such as LG PuriCare 360 degrees, LG PuriCare Pro) air purifier combined with LG PuriCare AeroTower fans, air filter masks, vacuum cleaner with Zero Cable All-In – One Tower, air conditioning with internal germicidal function. The devices are always updated with advanced features that help users experience a new living space and achieve better health.
In addition to helping users to better protect their health, the manufacturer also offers innovative technological solutions suitable for modern life to meet the needs of work and entertainment.
In 2022, LG will launch different OLED TV lines with different sizes. For example, the G2 is 97 inches (one of the world’s largest 4K OLED TV models), the G2 and C2 come in 83-inch, 77-inch, 65-inch and 55-inch options. LG OLED C2 – The company’s first 42-inch model designed specifically for gamers.
StandbyME is the highlight, the device that brings LG’s creativity to the market. The multitasking line of products has a flexible and unique design that simplifies heavy connections and helps users complete tasks and have fun in the most convenient way. After its launch in Vietnam, the device attracted the attention of many users, especially among young people.
The company representative added that action to support the innovation and development community is always necessary and urgent. Therefore, in addition to business goals, LG makes great efforts to join the local community and participate in activities that demonstrate social responsibility.
One of LG’s key community activities is supporting Habitat for Humanity Vietnam (Habitat Vietnam) and the Lac Son District People’s Committee in the implementation of the “Life’s Good: The Village of Hope: Hope Villages” project. As part of the project, the group contributed US$60,000 to improve the living conditions (living and learning) of the Muong ethnic group in Quyet Thang Township, Lac Son District, Hoa Binh Province. The company also donated essential household appliances such as washing machines, refrigerators and air conditioners totaling nearly VND 300 million to the communities of Quyet Thang, Lac Son District and Tan Lap Commune.
By shaping a technology brand associated with a young and creative spirit, LG also creates new sources of inspiration and promotes the spirit of building a good life. Similar to the “Sunshine Shine, Shine Viet Nam” campaign launched in May. Beginning with the “Dong” MV, the campaign engages audiences and spreads the message of unity to achieve goals in life.
As part of the campaign, the group continues to organize activities on the social media platform. The airline is also working with Diario Juventud to run the Spread Kindness program (starting in July) and recognize examples of community effort.
“At the same time, by providing technological solutions that make life more convenient, LG shows its responsibility in creating many meaningful and practical activities for the community,” the company official stressed.