Listerine received the “Inspirational Brand” award
Listerine won the Inspirational Brands category at the Asia Pacific Enterprise Awards thanks to its health campaigns.
At the recent Asia Pacific Enterprise Awards (APEA – Asia Business Excellence), the mouthwash brand Listerine (under Johnson & Johnson Vietnam) was awarded the “Inspirational Brand” award. In connection with the Covid-19 epidemic, this brand has launched several campaigns: “Using Listerine antibacterial mouthwash helps kill 99.9% of harmful bacteria in the oral cavity, where pathogens enter the body from the ‘doorstep’ “. . With this message, Listerine has helped millions of consumers across the country learn about oral care and health protection; At the same time, it gives customers the opportunity to discover the brand’s products.
Listerine has received the Inspirational Brand award from APEA. Picture: Listerine.
A Johnson & Johnson Vietnam consumer health industry representative said, “This award motivates us to do more to continue our mission of providing quality products to consumers. In the future, we will focus on more activities to raise awareness on the use of antibiotic mouthwash in daily oral care as an important step to help protect and fully improve the health of Vietnamese consumers.”
The message is clear, it’s easy to see how Listerine has historically inspired consumers to raise awareness about protecting the oral gateway. Picture:Listerine.
The Asia Pacific Enterprise Awards (APEA – Asian Business Excellence) were founded in 2007 by Enterprise Asia, an Asian business NGO. This award aims to recognize outstanding companies that are constantly innovating and developing sustainably, creating good value for society. The Inspiring Brand Awards were created to recognize companies and brands that inspire society through strategic branding and commitment to sustainable social benefits. By winning this award, Listerine has demonstrated that it offers high quality, science-based products that benefit consumer health.
Listerine remains committed to supporting Vietnamese families in the area of oral health protection. Picture:Listerine.
In 2020, Listerine also launched a line of children’s mouthwashes to diversify its products and meet the different needs of family members. “Listerine is strategically committed to maintaining sustainable business standards. Mainly to help Vietnamese families develop habits to protect each member’s oral health,” said the brand’s representative.
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