Nongshim sells fried shin noodles in Vietnam
Korean company Nongshim introduced fried shin noodles to the Vietnamese market in May.
With over 80 ingredients, Shin Fried Noodles are the heart of Korea’s largest instant noodle brand. The noodles are soft, firm and chewy, accompanied by a rich packet of spiced oil. In addition, there is a special package of dried vegetables with the delights of shiitake mushrooms, meat and fish cakes printed with the Shin logo. After three quick and convenient minutes, consumers instantly have a bowl of delicious fried noodles.
As a major milestone, Nongshim Vietnam hosted a product launch event at Landmark 81 on May 14. The event was hosted by Ngo Kien Huy, Vietnam Brand Ambassador. Also, there are hot TikTokers like singers Cara, Osad, Jsol, Truong Thao Nhi and Lisa Vietnam – CiiN, Tun Pham, Bong Tim, Ngo Dinh Nam…
According to the organizers’ representative, the celebrities will directly experience the fried noodles, share the reality of the dish… The performers spend most of their time interacting with the audience and customers through many activities.
In addition, the company also hosted many exciting games, including a Shin Noodle Dance dance version challenge with TikTokers. The public has the opportunity to show their talent and receive thousands of surprise gifts. Check your tickets for the Shin Fried Noodles Launch event here.
Nongshim currently ranks fifth in terms of instant noodle production and has 55% of the market share, ranking first in Korea. In 2020, Nongshim’s instant noodle product sales reached US$1.85 billion, up 16% year-on-year. Sales in the US and China rose 26% and 28%, respectively.
Founded in 2018 but not until 2020, Nongshim Vietnam will promote various promotional activities to improve its reputation and position in the market of 97 million people. Before that, the business thrived with a range of convenience products including: Shin Ramyun Spicy Noodles, Chapaguri Mixed Noodles, Neoguri Seafood Noodles…