Nutifood shares the difficulties with consumers
To share the difficulties with consumers ahead of the “price storm”, Nutifood agreed to cut profits to subsidize 40% of Vietnamese colostrum for 6 months.
Due to the impact of Covid-19, many families reported spending their savings due to low income. Commodity prices also rose after Tet, which weighed on people. According to the General Bureau of Statistics, Vietnam’s consumer price index increased by 0.7% in March compared to the previous month, by 1.91% compared to December 2021 and by 2.41% compared to December 2021. in the same period of the previous year.
Statistics also show that milk and dairy products are steadily increasing in price across 11 major groups of consumer goods and services. In January, dairy and cheese rose 0.08% mom; February’s increase is 0.22%; up 0.24% in March. This makes already struggling families even more concerned about the cost of feeding their children.
Consumers choose infant milk in the Nutifood Nutrition House system. Picture: Khai Phan
“I was forced to reduce my children’s milk ration from two cartons to one a day because the money still covers other important household expenses,” said Thuan An, Le Huong Mai, who lives in Binh Duong.
Faced with the situation where people are forced to adjust their spending, including family affairs or even milk for their children, Nutifood has decided to implement the “Working with Mothers: Enough Milk for Children” program by subsidizing 40% of Nutifood products . for 6 months
Launched in January this year, the program has brought users closer to one million packs of milk so far. “The number of registrations and inquiries continues to increase every day, which shows that the demand for nutritional supplements for children is very high,” said a company representative.
A Nutifood representative said the company implemented the program in the context of overcoming the impact of Covid-19. All phases, from research to production to delivery of the product to the consumer, require great effort.
“Covid-19 has brought many hardships to all families and businesses in Vietnam, big and small. Nutifood is also inevitable, from supply chain disruptions to rising costs of raw materials, packaging, production, delivery system, distribution… all impacting business performance, but supporting the community during stressful times during the peak of the epidemic worries us more than before . The reality is that many young children are deprived of their rations due to their parents’ low income, so despite the difficulties, we are still trying to offer practical solutions to share the burden with the mothers in Vietnam,” she said. Tran Bao Minh , Executive Vice President of Nutifood.
With a 40% subsidy program for Nutifood products who love Vietnam, Nutifood aims to share love over profit. Photo: Khai Phan
Minh said that Nutifood Loves Vietnam is a colostrum-derived milk formula that was “adapted by nutritionists at the Nutifood Swedish Nutrition Research Institute (NNRIS) to meet the needs and health of Vietnamese children.” This specially formulated product contains 25 essential nutrients combined with colostrum, known as “golden milk”, and contains high concentrations of IgG antibodies to effectively support the baby’s immune system. The product also helps children to strengthen their resistance (vitamin A, zinc); weight, height (calcium, vitamin K2, vitamin D3); Supporting brain development (vitamins omega 3, omega 6, B1, B6, B12).
“Support prices up to 40% will definitely affect the company’s profits, but it will still help children grow well and be healthier during the epidemic season,” the businessman said.
In order to make the program accessible to as many users as possible, Nutifood actively works with national distributors, mass organizations, trade associations, free zones and industries to get the products into the hands of customers. The products are also sold at a preferential price directly in the Nutifood Nutrition House shop system or on the Nutifood online shopping site. nut food. The budget of the Together with the mothers: enough milk for the children program is funded entirely by Nutifood from the company’s profits.
Not only was it endorsed by a large number of customers, but the program was also endorsed by distributors across the country. Ms. Vo Nhu Hao, a distributor in Ho Chi Minh City, said, “I am very happy to participate in this support program because together with Nutifood I want to bring milk to as many children in need as possible during this difficult time.”
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