Positive points of Utop’s online shopping model

Online Market Project: Utop implemented digitization in traditional markets in 9 districts of Ho Chi Minh City. The program aims to use information technology to create a space for online commodity transactions between small businesses selling groceries, groceries and basic necessities in traditional markets and local consumers.

A representative of Ho Chi Minh City’s Ministry of Industry and Commerce said that after nearly 9 months of implementation, there are now 21 digitized marketplaces with 632 traditional small businesses selling online and combining local transactions. There, Tan Binh district is the district that has set up the most markets, with a total of 9 markets spread evenly across the area. There are a total of 23 product categories that can be sold online, including Vegetables, Meats, Seafood, Baked Goods, Processed Foods, Ready Meals, Fruits, Dry Food, Cream, Dairy, Vegetarian, Office Products, and Household Products…

Huynh Thu, 34, from Ho Chi Minh City, who has been using the Utop app since its launch, said that although he was “born late”, the app has scored well with his family. Utop offers guaranteed food, you can quickly connect to markets near your home. Thanks to the service, consumers can buy everyday products and groceries without leaving home, which saves time. At the same time, users can check the list of online markets.

They used to use Thursday afternoons to go to the supermarket or shops to buy all sorts of things. The whole family likes fresh seafood, not frozen foods. To meet members’ dietary needs, usually get up early 2 days a week to go to the market to buy fish and shrimp.

However, with the Utop app, an online marketplace model, difficulties are eliminated. You have easy access to the food market near your home. Ms. Thu regularly finds stalls when she goes to the regular market. You will feel safer if you order from these stalls.

From a small business perspective, Ms Phuc, who owns a pork shop in Vo Thanh Trang market (Tan Binh district, Ho Chi Minh City), said she doesn’t think her stable family can be sold online. However, it became a reality when Utop staff came to the rescue. Utop has been using Utop since November, customer service reps call the small business when a customer places an order to get ready. Since it has Utop, it sells 20 more orders every day, in a discount promotion, the larger quantity will be reduced.

With the new business model, Phuc hopes to master sales in the 4.0 era and reach consumers in multiple ways. You also want a smooth business, good sales, and more income for your family to support your life.

A representative of Ho Chi Minh City’s Ministry of Industry and Trade said that the digital transformation of enterprises is a trend today, especially in the context of the Covid-19 epidemic. Even traditional markets are under pressure to change their business model to adapt and compete with convenience stores.

One of the most urgent needs is to promote solutions to promote the process of digital transformation in the management of market situations through the application of information technologies, and to strengthen the application of electronic commerce in the management and services of traditional market activities. In this way, they contribute to improving the market system’s ability to adapt to the new situation and help to transform the effective operating model of traditional markets.

As a result, traditional market traders are not immune to these transformations. You need to adapt quickly, use many sales methods to enrich and diversify business methods, grasp the general market trend, and contribute to the modernization of market activities.

Le Nguyen