Reeva creates TVC about the world of premium pasta
Based on the inspiration of the story “Alice in Wonderland”, the Reeva brand wants to create a unique TVC that brings an adventure into the world of high-end noodles, thus enhancing the experience of enjoying real noodles.
At the beginning of the TVC there is a large stage that looks like fresh ingredients that stimulate the taste buds. The brand calls it Reevaland, the land of premium pasta.
In the land of Reevaland, the abalone mushroom “forest” is an element the brand wants to focus on, symbolizing the packaging of fresh ingredients within the noodle wrapper. Shellfish, lemon or chili are small characters, but they bring a variety of striking colors to the whole, they whet the appetite…