Solutions that help small traders in traditional markets to sell their products conveniently

Ms Phuc, who owns a pork shop in Vo Thanh Trang market (Tan Binh district, Ho Chi Minh City), was on a slow consumption when Covid-19 hit. The family economy is on a medium level, low incomes affect family life. So he reduced his spending and limited his purchases.

To improve the situation, Ms. Phuc posted sales information online. However, this method will help you get 2-3 of the most popular orders in small quantities.

After many years in traditional wholesale, Ms. Phuc didn’t think she could sell her family shop online. However, it became a reality when Utop staff came to the rescue. “I’ve been using Utop since November, the support staff have posted sales, when a customer places an order they call me to inform me to prepare it. I’ve been selling 15 more orders every day since the date of Utop “If anything. Promotion 5% off, up to 25 orders,” Phuc said.

A representative of Ho Chi Minh City’s Ministry of Industry and Trade said that the digital transformation of enterprises is a trend today, especially in the context of the Covid-19 epidemic. Even traditional markets are under pressure to change their business model to adapt and compete with convenience stores.

One of the most urgent needs is to promote solutions to promote the process of digital transformation in the management of market situations through the application of information technologies, and to strengthen the application of electronic commerce in the management and services of traditional market activities. In this way, they contribute to improving the market system’s ability to adapt to the new situation and help to transform the effective operating model of traditional markets.

Even small traders in traditional markets are not immune to these changes. They need to adapt quickly and use many sales methods to enrich and diversify their business methods, keep up with the general market trend and improve their business activities.

In addition to the organizational measures of the management agency, small companies operating in traditional markets must also change their services to their customers; improving service quality; Ensuring the safety of food companies, clarifying the origin, provenance, improving market competitiveness with products of the same type; Proactively approach business channels online to meet market trends and customer needs… At the same time, small business owners are changing their behavior, building a civilized business culture, and better meeting the needs of customers, customers and consumers in history. traditional market

In the context of the epidemic, online trading solutions are one of the flexible answers to keep small traders in the traditional market, which could become a new trend. This model helps small businesses run their businesses more efficiently when their online business is running properly.

Utop is an online sales model for small traders in traditional markets launched by Ho Chi Minh City’s Ministry of Industry and Trade, FPT. The app creates a stock of goods that limits the risk of Covid-19 infection in the new situation.

From the buyer’s perspective, the model amplifies the strengths of the traditional market and takes advantage of the online market. In particular, people can easily buy fresh food from family-owned traders at the market near their home through the Utop app, the price is the same as the market. Various items are offered for sale on the online marketplace.

Today, the model has been implemented in traditional markets in Ho Chi Minh City, helping to create a channel through which people can obtain and distribute products at stable prices. As a result, this form helps small businesses connect with customers, find more customers, and keep business.

Le Nguyen