Starbucks partners with Nestlé for instant coffee
Starbucks Premium Instant Coffee, the product of the partnership between Starbucks and Nestlé, aims to enhance the enjoyment of responsibly grown coffee at home with minimal impact on the environment.
The line of premium coffee products that Starbucks and Nestlé are co-promoting to Vietnamese consumers includes four distinctive Siren-branded flavors: Dark Roast, Caffè Mocha, Caffè Latte and Caramel Latte. According to brand representatives, all four products are made from 100% Arabica coffee beans, inspired by Starbucks beverages, and meet global standards. “Dark Roast is flavored with coffee beans from Latin America, aromatically roasted and blended to a smooth sweetness, with hints of dark chocolate. Caramel Latte has a smooth taste with caramel flavor, a mixture of coffee and coffee. Coffee with milk and caramel butter Caffe Mocha coffee , milk and is a chocolate flavored drink made from cocoa. Caffe Latte is a combination of coffee and milk to make a smooth milk drink Yes Caramel Latte, Caffe Mocha and Caffe Latte, when they mix they form a smooth layer of milk froth on top”, describes this flavor.
The product range has been sold on the e-commerce floor since the beginning of July, with the end-user introduction taking place at the Saigon Center Trade Center.
At the product launch, Mr. Binu Jacob, CEO of Nestlé Vietnam, said that coffee has long since become a special cultural trait that is engraved in the life of the Vietnamese. Vietnamese, especially young people, are very open-minded and integrated into world trends in fashion, cuisine and lifestyle. At the same time, Starbucks has become one of the most popular coffee brands in Vietnam. Starbucks has nailed instant coffee for taste, experience, and class. Nestlé recognizes that Starbucks has had a major impact on the lives of the Vietnamese and has therefore brought a new line of Starbucks premium instant coffee products to Vietnam.
“Consumers have, have and will have many high-quality instant coffees that meet quality and taste criteria. We aim to enrich Vietnamese consumers’ experience of coffee and diversify the ways to enjoy it, from local to global,” said Binu Jacob. .
With the traditional taste of Nescafé Café Viet, Nestlé customers now have a truly global coffee experience from Starbucks. For fans of the Mermaid brand, it’s not difficult to enjoy your favorite Starbucks coffee at home, at work or on the go. The preparation is not very complicated: put a teaspoon of Dark Roast Instant (about 2.3 g) or a packet of Caramel Latte or Caffe Mocha, in a glass of Caffe Latte, add about 180 ml of hot water to 85 degrees Celsius ( or amount of water as desired) stir well to enjoy.
This product line not only offers consumers a new experience of coffee enjoyment, but also has a “duty” to inspire and motivate young people towards sustainable coffee products and to realize Nestlé and Starbucks shared vision of responsible and limited coffee. Ecological damage
Nestlé and Starbucks share the same passion for producing premium coffee and are global pioneers in responsible and sustainable development. Based on these shared interests, the two companies joined forces in 2018 to create the Global Coffee Alliance, which combines Nestlé’s 80 years of experience in instant coffee with its position as a global leader in retail chains. Production standards consistent with the product, sustainable farming and minimizing environmental impact.
Starbucks premium instant coffee is also one of the results of this partnership. In addition to being quality assured, the raw coffee beans used to create Starbucks instant coffee products must meet Responsible Sourcing Commitment Program standards.
In addition to the Global Coffee Alliance, both Starbucks and Nestlé implement strategic sustainable coffee programs. Specifically, the Starbucks Coffee And Farmer Equity (CAFE) program has been running since 2004 and Nestlé has been implementing the Nescafé plan since 2011. Both programs aim to promote transparent coffee cultivation with minimal impact on the environment. quality coffee for the lifetime and with a positive impact on the farming community.