The aim of the NPC is to “improve the status and image of women”
The representative of the EAJ wants to improve the position and image of women in all areas affected by human rights, especially in the affected group.
On May 30, the Vietnam Confederation of Commerce and Industry coordinated the VCCI with the Ministry of Labour, Disability and Social Affairs, the Ministry of Natural Resources and Environment and the Vietnam General Confederation of Labor to approve the “Assessment and Notice of Enterprises”. to organize. Vietnam in 2022” (CSI 2022). For the seventh time in a row, the event celebrates responsible business in three aspects: Economy – Society – Environment.
Ms. Tran Phuong Ngoc Thao – Board Member, Head of ESG Sub-Committee of Phu Nhuan Jewelry Joint Stock Company (PNJ) – presented her experience on “Empowering Women and Human Rights through a Common ITUC”. indicators.
“With the mission of constantly innovating and providing excellent and valuable products, PNJ always focuses on empowering women and people through production and business activities, building corporate culture and strong corporate business, marketing, marketing and sales, CSR to set up activities…” said Ms. Ngoc Thao.
An EAJ representative said he had built a business philosophy from day one: “Put the interests of customers and society ahead of the interests of the business.” Since 2015, the unit has had early access to the CSI indicators used for conversion and application of sustainable development indicators are more convenient.
According to Ms. Ngoc Thao, the people of PNJ are the center of all resources and the most valuable asset. The majority of the staff at 61% is female, and the number of visitors is also predominantly female at almost 90%.
Concretely, the NPC focuses on the following indicators: the creation of a basic culture of respect for differences, a “happy ceiling”; regular health check-ups; Maternity benefit In addition, there is a “healthy living” program for working women with yoga and aerobic clubs, numerous health forums, family and children’s education…
The company is also promoting employee care during the pandemic, injecting vaccines (for employees and family members) and hiring nearly 5,000 employees to boost income in 2021 under the motto “no one is left behind”.
In addition to internal activities, the group also promotes community projects: Female Business Networking, helping about 2,000 pregnant women with difficulties in the “Job Support” program, “Improving Autism Awareness in Vietnamese Children” project and “Mini Supermarket 0 VND” . “…
In the marketing strategy for gender equality through the program True love, extraordinary love… NPC offers a progressive take on love and marriage. Specifically, the company wants to convey the message: love is not limited to gender, looks, status and the definition of a beautiful couple starts with honesty, breaking down prejudices and old ideas.
These activities have brought NPC many “sweet fruits” and made it the world’s top jewelry maker and manufacturer (Jewlery World Awards 2021), ranking highly in the “Best Place to Work in Vietnam” and “My Favorite Employer” surveys.
According to company officials, improving corporate governance is also a way to increase employee diversity, make quality decisions, increase corporate efficiency and improve the ability to attract and retain talent. Most importantly, CSR helps the company understand its customers, gain sympathy and support from the community.
Earlier this year, the NPC announced the creation of an Environmental, Social and Governance Subcommittee (ESG). As a result, companies will standardize their sustainable development activities according to international standards. The leadership will follow closely, aiming to improve the long-term strategy and open a new future for the company.
As an EAJ representative said: “We hope to improve the position and image of women in all areas and remove barriers to gender discrimination. Also pay more attention to human rights, especially to the affected group. The responsible company is the criterion “… and the NPC guidelines and the CSI index continue to be the basis for assessing the level of sustainable development that is applied in the long term.
Fat van (Picture: NPC)