The epidemic increases the need for air conditioning to protect health
Air conditioners with air purification technology, electricity saving… attract customers in the context of a long epidemic.
After the Lunar New Year, when the dry season ends in the south, the air conditioner (single use) market starts to get active. In the north, around May and June, the demand for air conditioning will increase when the heat begins. Today, many economic activities have returned to normal, and air conditioner brands are hoping the market will thrive. According to statistics from Dien May Xanh, the seller’s air conditioning business has increased significantly. “Currently, sales are up 74% cumulatively compared to 2021,” said a representative of Dien May Xanh.
Ads from retailers like Dien May Xanh, Cho Lon, Media Mart… Vietnamese still prefer Japanese brands. Of these, Japanese brand air conditioners generally account for around 40-60% of sales, depending on the region.
Ms. Anh Thu, a worker at an electronics center in Thu Duc city, said, “Customers’ basic need is always to cool fast, save electricity and be durable. Most air conditioners under 8 million focus on air conditioning Basic function Brands that have been around for a long time have a good warranty and after-sales service is becoming increasingly popular.”
In the high-end segment, brands are often equipped with inverter technology to save more electricity. When this technology becomes too popular, manufacturers add many new features to the product to differentiate and maintain a competitive position in the market, such as: B. automatic control, user detection sensor, flow rate, etc. Comfortable wind, humidity balance, smooth operation, enhanced durability of the outdoor unit…
When Covid-19 emerged, most consumers valued the element of health protection and air purification when deciding to purchase high-end air conditioners. Mr. Xuan Tung, an electronics store owner in District 7 of Ho Chi Minh City, said, “This is partly due to the epidemic, consumers are more concerned about health problems.” Surveying more than 300 participants VnExpress In the middle of last year, when Covid-19 broke out for the fourth time, the demand for air conditioning to protect health had increased significantly.
Dien May Xanh, Cho Lon, Media Mart, Nguyen Kim… Air conditioners in the 8-13 million dong segment are currently attracting the majority of consumers, according to preliminary statistics from some retailers. “In general, these are products with reasonable prices, using energy-saving inverter technology, integrating many health protection functions, and bringing convenience to users. Because of the price, manufacturers are also easily adopting new technologies,” the gentleman said.
As a result of the epidemic, the prices of utilities increased, as well as the cost of production and transportation, in general, the prices of air conditioners increased throughout the market. In order to stimulate purchase demand, the sales units implement many preferential policies for consumers. Reputable malls continue to offer services such as fast delivery, 0% installment sales, free installation, free copper tubes, gift certificates or direct discounts on products if the customer does not use the included free services.
On the manufacturer side, many air conditioner brands such as Daikin, Toshiba, LG, Funiki… have the strategy of launching new products with more features and promotions to stimulate demand. For example, last year Daikin launched its flagship FTKZ product line with a CSPF energy efficiency rating (indicating its ability to save energy) of 7.24, one of the highest on the market. The machine integrates many health protection technologies, creating comfort and convenience for users, such as B. Coanda airflow that does not blow air directly on people, hybrid cooling technology to balance humidity, air filtration with exclusive streamer technology, built-in WiFi transmitter for control. device by phone.
This year Daikin introduced two new product lines. The high-end FTKY series is packed with great technology like FTKZ series to purify the air and save electricity, but it doesn’t need to integrate the WiFi transmitter into the machine, reducing the cost for consumers . The FTKB standard series focuses on the more practical needs of users, such as energy saving, durability, basic air filtration with mechanical filters, and more affordable prices.
The Daikin representative in Vietnam said: “Daikin products always aim to meet the three practical needs of users: air purification, energy saving and sustainability. According to users’ different income levels, Daikin will diversify products to add relevant advanced functions. In addition, we constantly listen to users’ needs, improve products and ensure good after-sales service.’
After this adjustment, this is the reason why the Japanese air conditioner manufacturer maintains its brand position. According to BestAC data of 2020, it ranked first in the air conditioning industry and won many other national awards, such as: The 2020-2021 Department of Industry and Commerce Most Energy Efficient Air Conditioning Brand award.
With a population of nearly 100 million people in the tropics, but the proportion of the population using air conditioning is still small, experts see Vietnam as a potential market for the air conditioning industry. Many air conditioning manufacturers also see this as a key market. Vietnamese consumers will benefit from increasing competition between brands as they can choose from a wide range of product lines to meet their needs.