The marketing secret for busy office workers

Since her marriage, Hieu Mai, 32, has rearranged her time. He often takes the opportunity to go to the gym at noon, after working at night he quickly returns home to prepare rice and water. Her husband is a civil engineer, has flexible working hours and often comes home late.

With the development of technology, Mai has been at ease lately as it won’t be long before it hits the market. Using her phone, she would quickly go to the market during her lunch break to buy groceries to cook dinner for the whole family. Lots of heavy things, milk cartons, washing machine… Ms. Mai no longer has to worry about lugging heavy things like she used to because she has a home delivery truck.

Mai Van, an office worker in Ho Chi Minh City, used to use the afternoon to go to the supermarket or visit stores to buy all kinds of things. Ms. Van’s mother-in-law has long liked fresh seafood, not frozen food. So 2 days a week she gets up early to go to the market to buy fish and shrimp.

Recently Ms. Van introduced the Utop app, an online marketplace model launched by colleagues. By downloading the app, you can easily access the grocery store near you. When you go to traditional markets you will find stalls that are popular and you will feel more confident ordering from these stalls.

“At lunchtime I have to take about 15 minutes, walk around Utop, click buy item and that’s it,” says Ms. Van.

A unique feature of Utop’s online marketplace model is that traditional small businesses combine selling on the marketplace with selling online through the Utop app, making consumers feel more confident about shopping in a traditional marketplace.

Ms. Van often shopped online and used the delivery service, which was also convenient. Her favorite point about the Utop app is not only the easy fresh food selection but also the proactive morning delivery. Your mother is at home right now, so you have to pick up the goods.

Usually Utop has a promotion every Wednesday, Thursday and Thursday so Mrs. Van asks for more. The app also shows promotional packages, free shipping, etc., so Ms. Van feels quite comfortable and cheap compared to the regular market.

In order to guarantee consumers the quality of the products, Utop staff always check the quantity and quality of the products directly. Unsatisfied items will be returned to the store. Therefore, consumers can have peace of mind about what they are buying.

After the diverse effects of the pandemic, online shopping has become one of the most popular and important forms of consumption for people today. Results of a survey of Vietnamese consumers conducted by Deloitte Vietnam show that they are spending more on fresh ready meals, household products and supplies.

In this context, the “Online Market” was born in the Utop application, which became a bridge that connects small businesses and people, facilitating the fulfillment of needs.

This gives small businesses the opportunity to go digital. Conversely, from a business perspective, consumers in Utop will find family-run fresh food stands close to home. After selecting the products, the products are processed and shipped to your home. The online shopping app allows people to pay online or cash, which is convenient for people who are using it at the moment.

Ms. Van believes that in the context of the complicated developments of Covid-19, the way to the online market is a convenient and safe solution for office workers. Especially for families with young children, visiting the online market helps reduce the risk of infection, limit crowded places and protect the health of the whole family. This type of shopping is no longer a temporary solution, but is gradually becoming a habit of young mothers when it comes to buying essential goods.

Le Nguyen