What do regular traders say about the Utop app?

Hoa’s family has been selling beef at Vo Thanh Trang market in Ho Chi Minh City for many years. Every day she gets up at 4am, washes her clothes and then runs to the market where she sells goods to the people in the early hours of the morning. His stand has had regular customers for a long time. Ms. Hoa puts credibility first, careful when importing goods, and focuses on product quality. This is also a factor that will help you retain many loyal customers.

In the age of technology and listening to the radio, Ms. Hoa knows that online shopping and selling has become a trend. Consumers only need a smartphone to buy groceries, home appliances and more. He also posted information about his family’s business on social media, but the results weren’t good.

In mid-2021, when Covid-19 broke out in Saigon, people were advised to limit leaving their homes to avoid risk of disease transmission. At this time, the number of customers buying groceries is reduced as many people prefer to ask the supermarket to have it delivered there.

Ho Chi Minh City’s Ministry of Industry and Commerce also expanded into counties and districts, encouraging and guiding small businesses to enter the online market model through the Utop app. The model helps small businesses address many effective selling methods. The traditional market digitization project is a solution to help small businesses in the difficult period of the epidemic.

As a result, the app showed the picture of Ms. Hoa’s fresh meat with complete information on prices, contact numbers, etc. Utop runs promotions every week, increasing order numbers by up to 30%.

In evaluating the Utop app, Ms. Hoa said that she was initially confused about selling online as well, but over time she found it useful because Utop staff guided her with their heart. Today he specializes in videography, photographing new product samples that customers can choose from to update the app. This allowed the market to stabilize revenue even though the number of visitors was falling.

After helping his family sell groceries at Bau Cat Market (HCMC) for 7 years, Phan Thi Ai Diem (28) saw the backlog of products for the first time when the fourth wave of Covid-19 hit. Diem said that Covid-19 is affecting the economy and changing consumption habits. The source of income is declining, so people tend to spend less. “The purchasing power of people buying groceries at home is only 50% of what it was before COVID-19,” Ms. Diem said.

He also found out about the Utop sale and decided to take advantage of it. On Sunday morning, after the products were placed on the shelves, Ms. Ai Diem received a call from Utop staff instructing her to prepare the order for delivery at 11:00 am. Utop is usually added every Wednesday and Thursday. Promotion so that the customer demands more.

Regarding the app, Ms. Diem commented: Utop is easy to use and suitable for people who are not tech savvy. He is happy to have learned a lot of new things and is confidently continuing the family business model. On a positive note you are seeing that Covid-19 is bringing positive things to help you change your business mindset in line with the trend of the times. From the buyer’s perspective, the model amplifies the strengths of the traditional market and takes advantage of the online market. In particular, through the Utop app, people can easily buy fresh food from family-owned traders at the market near their home, the price is the same as the market.

People can go to the online market by downloading the Utop app or shopping online on the website: utop.vn.

Le Nguyen