Honeco CEO plans to bring Vietnamese honey to the world
Instead of becoming a biochemistry teacher, Ms. Le Nga founded a company with the goal of “putting the name of Vietnam on the honey map of the world.”
Tam Dao Bee Company Limited – Established in May 2002, the heart of Ms. Le Thi Nga (51 years old) is in Tam Dao, Vinh Phuc, an area of nearly 20,000 m2, with three factories built. . The company’s Ms. Nga said that after graduating in education, she spent nearly 10 years “writing in young people’s minds” and trained many generations of talented students.
“My husband’s family has decades of beekeeping traditions, so I have the opportunity to interact with bees and fall in love with the preparations of this small winged animal. Out of simple love, I had a desire to gradually bring quality products to many consumers in Vietnam. ‘ said Ms. Nga. At the age of 31 (2002) she decided to give up teaching to build a plant for the production, processing and marketing of honey.
In the beginning, the size of Tam Dao Honeco bees was quite small, about 100-200 colonies of native bees, mainly using pure local honey. The packaging is simple with the bottle models available in the market and the customer file is also limited.
“Once in an advanced business class taught by Japanese experts, I brought a jar of homemade honey to ask his advice. I was surprised and moved by his statement: ‘Vietnam is not on the honey map of the world.’” Millisecond. Said LeNga.
The businessman expressed his concern because Vietnam is an agricultural country with many beekeepers and honey export is also among the first in the world, but it does not appear on the world map of honey.
He said, “At the time, I was determined to bring Vietnamese honey to the world in order to build a strong enough brand in the market.”
In the early days of entering the market, he inevitably stumbled, confronting the mainstream psychology of many consumers: “Whenever you see crystallized honey, you think honey is ‘sugar’. Unfortunately, the ears received products only through crystallization. . Later , which has old business mentality turned to the side I left together.”
In order to build trust among customers, the entrepreneur and his team strive to publicize the production process on the website and in the media. In addition to sales, it advocates giving a voice to help users better understand the use of honey and the phenomenon of natural crystallization (easily changing from viscous to crystallized, which is not harmful to health).
In the context of a new brand where customers don’t know the quality of the product, Le Nga advocates giving it away, meaning inviting everyone to try it. They won’t believe until they experience it themselves and say that Hoeco has good honey.
After changing the approach and communication method, Ong Tam Dao – Honeco is popular. Ms. Nga said, “There are many people who go abroad and still buy our honey, which makes me very proud.”
With a mission to “put his name on the world map of honey”, businessman Le Nga wants to export his products to demanding markets.
Before the psychology of part of the users prefers foreign products, CEOs are trying to change their opinions and views about Vietnamese honey. It generally focuses on improving quality, improving processes to produce the best products for the domestic market, and then exporting. Its destinations are demanding countries and territories such as the United States, Europe, Korea, Singapore and the United Arab Emirates…
In 2019, Tam Dao – Honeco honey received its first export order to the United States. According to Ms. Le Nga, she decided to ask the partner to visit the store and work for the first time. “With a transparent process of growing, purchasing, processing, packaging, etc., I have great confidence in my products and motivate my partners,” he said.
All products produced, processed and distributed for market and export are researched by CEO Le Nga and his colleagues who are committed to using optimal processes, formulas and techniques.
The businesswoman has the advantage of teaching biochemistry and leverages her husband’s family’s 60 years of beekeeping experience, giving her a solid foundation of honey knowledge. For the past 20 years, he has told himself that he must constantly learn, research, and prioritize product quality.
CEO Honeco and his colleagues seized the opportunity of the Ministry of Science and Technology “Technological Innovation” project to actively improve the technology and develop more new products.
“We also quickly moved from simple lines to high-tech processing and upgraded Vietnamese agricultural products. I love the products I make, so I’m a perfectionist at every step, including choosing the packaging and packaging. How to make it delicious. “Convenient … that’s what I’m looking for, so frankly, exclude partners if you want to lower quality at a lower price,” he said.
Without a commercial background, but with a passion for research and a love for bees, Master Le Nga has established a permanent position in the beekeeping industry, which is characterized by over 40 honey products. In December 2021 he was awarded the title “Typical Vietnamese Entrepreneur – Golden Rose Cup”. Many products have obtained national quality certification, national typical rural industry, 13 products have achieved 4-star OCOP…
Besides innovating and applying scientific and technical advances in production and processing, Ong Tam Dao – Honeco is also expanding its business system: north-south distribution chain, e-commerce floor, large supermarkets such as Co.opmart, BRG, Tmart. .. The companies also promote exports to more demanding markets.
Hello Goodbye (Picture: given by the characters)