Kido returns to the Moon Cake Market
Kido returns to the mooncake race with many innovative products to meet consumer innovation needs.
A popular dish during the August full moon, mooncakes are a way to promote family bonding and gifts to show respect and gratitude to partners and customers. Faced with the demands of increasingly demanding consumers, traditional bakeries are forced to innovate in taste and appearance.
Mr Bang Pham, director of a foreign strategy consulting firm in Ho Chi Minh City, said: “Every year I ask my employees to look for new moon cake brands with new flavors and packaging. Our partner is the harmony between soft and sweet.” . Odor. 1990s: Bold but quirky traditional personality to make gifts feel new and antique. For the sake of the trend, the packaging should not be too strict. The direction is minimalist now.”
In addition, Ha Thu, an office worker in Cau Giay, Hanoi, is also responsible for choosing moon cakes for the big family to enjoy together every year.
“I often choose different flavors from year to year to create a new feeling. I also try imported and handmade products, but real and fake are unpredictable,” Ha Thu said. Enjoying this favorite dish with the whole family is a way to keep together, but it is also essential for creativity, so that traditional cuisine does not become boring, especially for children and grandchildren.
Mr. Tran Le Nguyen, Founder, Vice President and CEO of Kido Group, said: “This year, consumers are more cautious and demand that the cake is fresh, reflecting the modern spirit of the food industry. both pressure and those who seize the opportunity first to invest in R&D to lead the market.”
This year, the company returned to the mooncake market with a new mindset and aim to create products full of Vietnamese cultural identity.
That’s why each cake has its own sauce recipe that combines East and West with quality ingredients like fish, crab, Japanese scallop, Alaskan shrimp with truffle sauce, abalone with Hong Kong sauce, and fried chicken with Japanese sauce. “The pie crust is soft, with a touch of the early 1990’s Mid-Autumn Festival, combined with many cuisines to create a ‘party special’ at Kido’s flagship bakery,” said the sales rep.
In addition, since the epidemic, users have given priority to fresh and new products to ensure food hygiene and safety and attentive customer service. According to CEO Tran Le Nguyen, this is where Kido’s strength lies.
In particular, the unit applies modern equipment, lines and technologies. Each cake must go through rigorous testing to ensure it meets quality standards before it is released to the market. “Combined with your recipe, the cake should be as fresh as it came out of the oven,” said CEO Tran Le Nguyen.
When it comes to packaging, today’s consumers prefer products with a harmonious and minimalist design, rather than overly intricate and distinctive carvings. That’s why Kido’s Bakery Cake Games focus on three criteria: delicate textures, luxury and premium.
“With careful investment following the latest trends in quality, taste and appearance, we expect this year’s mooncake production to be around 300 tons. Each gift box is decorated with different textures, bringing different textures and feelings,” added Kidos representative added.
Fat van (Picture: little boy)