Mid-Autumn Festival gift box inspired by traditional crafts
Inspired by traditional details and materials, the RuNam Mid-Autumn Gift Box is a perfect gift for the Tet holiday while expanding the image of the country and culture of Vietnam.
RuNam introduced the Moonlight Dance Stage Cabinet priced at VND 2.5 million in the middle of the 2022 fall season. The gift box contains an exclusively designed product box and 6 mooncakes in different flavors. Simulating the shape of a file, the product combines the jewels of the ancient Hue royal court with details in pearls, a popular material in Vietnamese lacquer paintings.
According to the brand representative, the Moonlight Dance Stage Cabinet product idea is inspired by the ancient artisan villages of Vietnam, with a desire to honor traditional values. Packaging paper is increasingly valued by brands as it is not only a matter of aesthetics but is also a factor that increases the value of the product and the sophistication of the giver when giving.
To launch the product for the Mid-Autumn Festival, it took many months to generate ideas, research cultural documents and refine the product. The pearl inlays or moon activities on the gift box are handcrafted by many skilled craftsmen over a long period of time.
Upon opening the box of RuNam’s Moonlight Dance, customers can experience the product through five senses: sight, taste, hearing, smell and touch… A unique feature of the product design resides in its design. The song “Mid-Autumn Festival” was exclusively written by musician Nguyen Van Chung through performances by singers Quang Vinh and Hien Thuc.
The brand representative explained the name “Moonlight Dance,” said the brand representative, the name comes with the image of jade rabbits dancing melodiously to the music under the golden moon, like a warm greeting to the middle of autumn, the granules of the delegation.
In addition to the design inspired by the traditional artisan village, the fillings of this year’s RuNam products include special ingredients such as: grapefruit blossoms, turmeric, jam leaves, pumpkin jam, green beans, etc. Made by bakers with more than 20 years of experience. .
In addition to the regular version Moonlight Dance Stage Cabinet priced at 2.5 million, RuNam is also presenting customers with a limited edition Moonlight and Autumn Festival Cake Cabinet priced at 32 million VND. It is a special edition made in 20 boxes inspired by the natural beauty of the full moon combined with traditional lacquered materials.
A majestic natural landscape and an image of a jade rabbit riding a tiger and playing a guitar in the moonlight against a background of a variety of ethnic musical instruments are accurately depicted on the product packaging. At the same time, another highlight of this special edition is that the moon cakes are covered in gold and stored in lacquered cabinets.
According to the brand representative, RuNam will donate VND 200 million from the proceeds of the cake cabinet version to children in need during the Moon and Autumn Festivals so that they can have a warmer and more full Mid-Autumn Festival. .
Other products in the collection include patio tiles and lanterns priced at VND 850,000 and VND 950,000 respectively, giving customers a variety of options.
As a result, these products are also inspired by the beauty of the country, the culture and the people of Vietnam. The terraced fields offer majestic natural beauty, simulating the rolling fields that dot the country’s highlands. The lantern awakens the lunar seasons in many people’s childhood memories, with the night of the lantern parade or the hour of the waning moon.
The RuNam Mid-Autumn Festival Gift Box is mainly aimed at companies and individuals who love unique and carefully handcrafted products. In this year’s market survey, the price of baking ingredients increased by at least 10-15%, driving up the price of mooncakes. Sophisticated design, entirely handmade and carefully selected materials… also explains the high price of the product.
However, a representative of the brand said that with this line of high-end products, the purchasing power of customers has not decreased, even more so compared to every year.
“The higher purchasing power of products is explained by the tendency of consumers to look for healthy, beautiful and meaningful products after the epidemic interrupted the two seasons in mid-autumn,” said a representative of the brand for more information.
RuNam is a brand that manufactures traditional products with a desire to provide domestic and international customers with high quality products. The name RuNam is inspired by a southern lullaby. Today, in addition to mooncakes, the brand also deals in restaurant chains, cafés and other special decorative and gift items.