The inspiration for the 140-year-old beer brand
For more than 140 years, the Sapporo brand has strived to improve and serve in the spirit of Omotenashi, helping customers to fulfill even the smallest details.
The company recently launched the Sapporo Premium 100 beer line, made with 100% specialty barley and a balanced and adjusted alcohol content of 3.5%, demonstrating its commitment to meeting consumer needs for premium beer.
Sapporo is one of the oldest beer brands in Japan with a deep knowledge of this drink. The unit, which has been in Vietnam since 2010, aims to spread the typical smooth taste of beer in a country with an interesting beer culture like the S-shaped country.
To win over beer lovers in Vietnam and around the world, Sapporo keeps the spirit of serving omotenashi. The spirit of omotenashi is an integral part of Japanese culture and is often found in the service industry, where it embodies the spirit of devotion to every small value but providing the best experience. Sapporo also strives to provide a satisfying experience, from the style of dedicated service, signature standard of indulgence, to the craftsmanship in each product.
On the way to building an intelligent beer drinking culture, Sapporo aims to spread the spirit of omotenashi and new experiences to create unforgettable moments of pleasure. Sapporo Premium Beer 100 ingredients made from 100% barley and 3.5% alcohol aims to offer a more unique dining experience.
Beverages made from 100% special barley ingredients. This is a further improvement over the original Premium line and gives the beer a subtle barley aroma and a mild, smooth, refreshing beer taste. The new product has a moderate alcohol content of 3.5%, indicating the trend of smart beer that rewards young people without worrying about image and health, without getting drunk and without feeling tired after drinking to leave. .
The product is designed with attractive packaging that reflects the spirit of Sapporo. The design of the beer can is light yellow, similar to the typical bright yellow color of draft beer. The yellow color is not only a hint of sweetness, but also a hue of natural barley flowers that makes Sapporo Premium 100 beer special.
The beer can design is highlighted by the number 100, which refers to the exclusive ingredients made from 100% barley. This number also shows the perfection in the quality of the product with a moderate alcohol consumption of 3.5%, giving users a pleasant feeling of lightness to fully enjoy the fun. In addition to the well-known logo, the beer cans have curved details to set accents.
Customers from Ho Chi Minh City and Hanoi can place orders on Giaobianhanh website, the official shopping site for Sapporo Vietnam. Products are delivered same day with free shipping offers up to VND50,000.