Users place high demands on the taste and appearance of mooncakes.

According to Pham Dinh Bang, director of strategic consulting for a company in Ho Chi Minh City, the August full moon is an opportunity for families to get together, enjoy cake and talk about all kinds of things in heaven and earth. He believes that times are changing and life is hectic, the meaning of this holiday is gradually decreasing, less fun than it was in the 1990s, even the moon cake is not as delicious as it used to be.

“The market is less active due to the impact of the two-year epidemic. Before the lockdown, many confectionery companies were also reluctant to launch new products or transition their business online. Added activities due to Covid-19 The entertainment cannot be as organized in previous years. I feel that maybe the moon cakes lack the taste of childhood and freshness to break up the party to look at the moon, because for me this party is particularly meaningful. said Dinh Bang.

Many other users share the same opinion. Hong Minh (District 3, Ho Chi Minh City) explains that modern life emphasizes cooperation and business relationships, moon cakes are gradually becoming promotional gifts thanks to partners, customers, employees and family… Therefore, the product is becoming more and more focused. the outside without worrying about the inside.

Hung Thuan (Da Nang) commented, “There’s no denying that mooncakes should focus on the packaging to show respect to the recipient. However, I think many people still have expectations of a luxury gift box. It is a childhood flavor cake: fresh, not so sweet, light, healthy and dense in weight, in line with modern consumer trends.’

In connection with the reversal of Covid-19 and the new normal rhythm of life, many people are planning to return to their hometowns to greet the August full moon with their families, enjoying the time contemplating the moon and enjoying delicious cakes. . Many companies leverage this mindset and focus on finding quality cake brands as gifts for partners, customers, and employees.

This fall season, Kido Group has returned to the bakery market with its strong Kido’s Bakery brand and a line of cakes that blend flavors from around the world with new Vietnamese tastes and trends. The company selects premium ingredients from Alaskan shrimp, abalone, fin, Canadian crab, Japanese scallop… to create a fresh, thin-skinned, smooth, not-so-sweet cake.

Each type of cake has its own sauce that combines Eastern and Western flavors for freshness, such as: …” has a sales representative

After a few days on the shelves, the product attracted many users, especially the group that always remembered the old taste of kido cakes. Mr. Thai Duong, manager of an electronics factory in District 12 of Ho Chi Minh City, described his childhood with Kido. Later, upon learning that the store was no longer making candy, she continued to feel that something was missing.

“Every time I think of the full moon in August, I think of kido with its delicious and unique taste of cake. It’s good to know that the brand is back in the moon cake market, and many users and I can enjoy delicious mixed cakes since childhood… with a fresh and modern taste,” said Mr. Thai Duong.

“A lot of memories of the old Mid-Autumn Festival come back when you enjoy the taste. Soft cake, full of first-class ingredients, combined with sauces to create a different taste. I will choose the product as a gift for customers this time,” said Minh Dung, startup owner in Hanoi.

The product is also chosen as a gift by many large companies, such as Thien Long, Dong Tam, My Hao, Bitis, REE Refrigeration Electrical Engineering Joint Stock Company… Ngoc Anh, a representative of the logistics company, said after the trial. decided to choose Kido’s Bakery to introduce customers, partners and staff to this Mid-Autumn Festival.

“The fresh, sweet and crunchy taste and soft crust are blended with rich and light fillings suitable for Vietnamese consumers. I believe this gift will please team members and senior officials,” Ngoc Anh said.

Fat van (Picture: little boy)